The “Bushwick Birkin” is getting its personal ready record — identical to its fancier cousin Hermès.
Telfar is making its always bought out “Procuring Bag” — the It bag seen throughout Brooklyn’s hip neighborhood — simpler to purchase on-line.
With an internet purchasing occasion on Wednesday, the model is launching its Bag Security Program, throughout which consumers can pre-order the coveted bag in “any measurement, any shade, any portions.” For 24 hours starting at midnight on Aug. 19, followers can pre-pay for “assured supply” of the recent bag by no later than Jan. 15, 2021.
Telfar’s 24-hour shopping for window is in response to the hype and backlash from consumers, who’ve lengthy complained in regards to the bag promoting out immediately each time there’s a brand new provide drop. Earlier in August, the Shopping Bag sold out in minutes, a lot to the dismay of Twitter customers hoping to hop on the development.
“We’re not about hype and shortage,” wrote Telfar. “We didn’t got down to make an not possible to get product. The entire level of our bag is accessibility and group.”
Launched in 2014 by Telfar Clemens, the genderless label’s Procuring Bag is on the market in three sizes with accessible worth factors (starting from $150 to $257) and has been usually bought out because it debuted.
Celebrities, comparable to Solange and Selena Gomez, are followers of the coveted carryall, and it developed a cult-like standing amongst followers of the model over the previous few years. Many younger creatives residing in Bushwick, the place the black-owned model is predicated, are prepared and keen to purchase into the Telfar philosophy merely described as “Not for you — for everybody.” The hype, which spawned its nickname after the impossible-to-get Hermès Birkin, was helped by resale websites, together with eBay and StockX, the place the luggage had been that can be purchased at marked-up costs within the $700 and better vary.
And — rightfully so — its cachet isn’t fading anytime quickly due to this Bag Safety Program.